The 2 Minute Foundation

Every £10 donated helps remove 20kg of harmful litter from the environment

Who are we?

We are a charity devoted to cleaning up the planet 2 minutes at a time. We inspire and enable individuals to take 2 minutes for the planet and for their own mental health by cleaning up their patch.

What do we do?

Our #2minute campaigns use social media and direct action to empower, educate, inspire and enable individuals, groups and businesses to make simple changes or take part in simple actions that will contribute to the planet’s wellbeing, as well as their own.

The 2 Minute Foundation


Our organisation

Our mission?
To clean up the planet, 2 minutes at a time.
How do we measure the impact of our work?
We measure the impact of our work by data from our app, engagement and followers on social media and from the presence of our litter stations that have proven to see a drop in litter by 61% with their presence.
What environmental work do we do?
Through our social media movement, we have inspired over 80,000 individuals to pick up litter and make planet positive choices. We have over 1,000 tangible clean up stations across the UK and Ireland that have shown a 61% decrease in litter in their areas. We have connected individuals together who have set up their own clean up groups in their communities and been the catalyst for change. We have worked with corporates to help them make planet positive decisions. We have saved tons of clothing from landfill thanks to our supporters, Surfdome, who donated stock from their warehouse and have set up a beach shop to promote reuse and repurpose. We have made stations out of marine waste and have create a completely circular solution.
Where do we carry out this work?
Across the UK and parts of Europe and Ireland.
What impact have we achieved to date?
We continually encourage individuals to take 2 minutes, each and every time they visit an outside space, to pick up litter. Our campaigns help people to remain positive – despite the scale of the plastic problem – and to believe they can make a difference to the world. Our hashtags have been oused over 180,000 times which amounts to tons of litter being removed from the environment. Our Founder has produced best selling publications including children's publications to help change mindsets and educate people how they can make a differemce right now. Our beach school is a leader in its field and has inspired hundreds of children to help protect the planet. Our guardian Angel network spreads the 2 minute message into local communities.